Could Fair Trade Coffee Be Just Another Marketing Technique?

By Ali Bautista

It's time to set the record straight about fair trade coffee and other products that are grown and harvested under the Fair Trade Commission. Since we all know that buying products which support fair pay, good conditions, and potential for growth is high on our social conscious, we want to ensure we don't financially support companies that don't offer these things.

The Fair Trade Commission was developed for the purpose of ensuring that the purchases made through their mandate were based on fair pay and good working conditions. This has become essential for the development of many cultures.

The talk that the fair trade products are nothing more than marketing ploys to get those who can afford it to pay more for a bag of coffee is really not based in reality. There are not guilt methods to the marketing, just the passing along of general information about what the fair trade seal really means. In retrospect, these coffees are not necessarily any more expensive than the coffee you already buy.

An average person does want to make a difference in the world. And they are very happy to believe that by just choosing one brand of coffee over another is a way to make a difference without having to leave the comforts of their homes or their lives.

For centuries people have been abusive toward each other. For centuries, people have been abusive toward the planet. The harsh damage that has been done in this time is ever so slowly be tended to by groups such as this. The elimination of slave wages and the promotion of fair wages can help create long term success in many regions.

There is no marketing technique. The Fair Trade Commission has been in place long before the general public ever heard of it, working hard to ensure that workers in the fields had access to water, shade, and reasonable pay. They've been in the trenches helping teach sustainable farming methods and creating environmentally sound farms right alongside the farmers that are paying good wages. Fair trade coffee is one of the many products you can buy today with the health of workers protected under the commission. - 29951

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